My passion for visual storytelling began as a teenager, experimenting with a camcorder while Eastern Europe was still adapting to life after the Iron Curtain. Consumerism was new, and advertising was rapidly reshaping the visual landscape. I became obsessed with how images could influence perception and spark desire, a curiosity that led me to a BA in Mass Media Studies, followed by years in PR, branding and visual design, before the lens pulled me back.

This pursuit now extends into my ongoing MSc in Psychology, which informs my work across commercial, editorial, documentary and portraiture. I am interested in how we perceive what we see and the cognitive responses that follow. This thinking also shapes my work as a director and producer, most notably on an Arts Council-funded film that screened internationally.

Until recently, I was the resident photographer at Molton Brown, translating brand vision into stills and films by finding visual language for the intangible.

Whether collaborating with global brands, fellow creatives, or pursuing personal projects, I believe the best work happens when an image stops being looked at and starts being felt.