Bluebell & Wild Strawberry

Bluebell & Wild Strawberry is a celebration of spring's playful, fresh energy, brought to life through captivating film ads and dynamic social media content. Rooted in the tagline Spring Forward, the campaign radiates movement, whimsy, and charm while maintaining a polished, contemporary edge.

Visually, the series bursts with a nature-inspired color palette: soft blues, lush greens, and juicy strawberry reds, enhanced by slinky, fluid motion and dreamlike lighting. The non-binary model at the heart of the campaign embodies confidence and joy, representing inclusivity and individuality with effortless authenticity.

The campaign's sound design is equally striking, weaving in unexpected, peculiar elements—like the snap of a strawberry or the whisper of a breeze—layered with playful rhythms. These textures evoke the tactile sensations of spring, pulling viewers into a world where nature's awakening feels vivid and tangible.

From the elegant yet quirky compositions to the sharp, attention-grabbing edits, Bluebell & Wild Strawberry delivers a sensory experience that is fresh, modern, and unmistakably spring.

Credits

Director of Photography: Dusan Kacan

Art Direction: Hannah Griffiths

Styling: Olivia Clifford

Production: Celia Garcia

Talent: Sukey Willis

Studio: Glass Arch Studio

Client: Molton Brown

USAGE

Website, Social, Digital Advertising