WILD MINT & LAVANDIN

This editorial introduced Molton Brown’s Wild Mind Lavandin fragrance, emphasizing sustainable living in harmony with nature. The shoot took place over two days at a biophilically designed eco-lodge, set within an ancient woodland between Rye and Hastings, a designated Area of Outstanding Natural Beauty. The lodge’s thoughtful design, including a stone bath overlooking the natural surroundings, provided the perfect setting to reflect the fragrance’s connection to the outdoors.

A series of short, wide-format films and stills, featuring actor and dancer Kamil Daffé, were produced to capture the essence of the collection. These visuals highlighted the interplay between the eco-lodge’s natural materials and the lush woodland environment, promoting the concept of bringing the outside in. Styled with fresh lavandin stems and herbs, the editorial emphasized a sustainable lifestyle where nature enhances modern living.

Despite the challenges of rainy and windy conditions and the remote location, the small, talented crew worked seamlessly to deliver striking visuals. The result is a celebration of resilience, tranquility, and the beauty of the natural world.